Les articles

What’s Up #26: Gamification for Health Promotion

How are game design elements being applied in healthcare to motivate take-up and sustain adherence to treatment programs? What are the most popular and effective gamification features and behaviour change techniques employed? The latest What’s...

What’s up in Gamification #25: Marketing

This week’s selection: the benefits and pitfalls of gamification in marketing; how to optimize customer retention through gamification; brand activation through gamified experiences; gamification in the context of content marketing; 5 mobile solutions for...

Learn Gamification with the Best – for Free!

Are you a startup online entrepreneur or mobile app developer? A student or professional in education, marketing, web design or HR? If yes, gamification is either already a highlighted skill on your resume or...

What’s Up #24: The Latest From Our Favorite Gamification Gurus

They came to gamification with a love of games and a fascination with their power to motivate and inspire, to instill passion, perseverance, and a sense of community. Gamification evangelists, theorists and practitioners Jane...

Innovative Digital Marketing: Gamified Banking Application Turns Health into Wealth

“Health is wealth” is a piece of popular wisdom familiar in many parts of the world and now “there is an app for that”, too. The famous trademarked slogan is all the more relevant...

What’s Up in Gamification #23: Pokémon Go Go Go or Pokémon Gone?

December has been a big - if not altogether positive - month for Pokémon GO in the media, with two major business partnerships launched in the US; a much awaited - and all the...

What’s Up in Gamification #22

This week’s diverse sample of news and articles reflects the variety of useful applications of gamification itself. Topics range from cybersecurity training and retirement saving, through event and lifestyle gamification, to the basic mechanics...

What’s up in Gamification #21 – Focus on Tourism

Long considered “the ugly duckling of travel”, in 2015, the tours and activity industry represented a EUR 37 billion market in Europe alone, tripling the total market size of car rental and reaching almost...

What’s up in gamification #20 – focus on digital marketing

“Gamification is the future of digital marketing” and “the future is now”, to use two of the highlighted titles this week. If you still need convincing, check out this selection of 2016 articles on...

Three Lessons for Gamification from the Millennial-Driven Crowdfunding Revolution

The global crowdfunding market (including P2P lending) in 2015 is estimated at USD 34.4 billion,  an amazing acceleration from $2.7b in 2012. Meanwhile, Millennials are recognized as the key agent of change in the...

What’s Up in Gamification #19: Employee Engagement

Non Fun Fact of the week: 65% of employees feel they don’t get enough recognition. This is immediately related to the universally deplored lack of engagement in the workplace and one area where performance...

What’s Up in Gamification #18: The Insurance Industry

As “one of the last big offline industries” and possibly one of the most customer-UNfriendly ones,  the insurance industry can now only go the way of rapid customer-centric digitization. And gamification can be instrumental...

Digital Games and Edutainment for Financial Literacy

With just one-third of the world’s adult population being financially literate, it will take massive public-private efforts for the children of today to reverse this trend in the future. Realizing they have a high...

The Millennial Mindset from a Gamification Perspective

When it comes to attracting and retaining millennial employees, neither Fun nor Fear card will do - they seem neither impressed by ping-pong tables nor afraid of the job market. But two other “F”s,...

What’s Up in Gamification #17: US Election Special

Hours away from the election results, professional political campaigners in the U.S. must already be busy poring over data, analyzing both camps’ strategies and tactics, and revising their arsenal. One instrument that is certain...

Define Gamification

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