What’s Up in Gamification #27: Corporate eLearning

Gamification can bring huge benefits to corporate onboarding and ongoing training by boosting motivation and engagement, making the process more enjoyable, and building employee commitment to organizational goals. Continue reading What’s Up in Gamification #27: Corporate eLearning

What’s Up #26: Gamification for Health Promotion

How are game design elements being applied in healthcare to motivate take-up and sustain adherence to treatment programs? What are the most popular and effective gamification features and behaviour change techniques employed?
The latest What’s Up from megamification.com brings you a selection of recent publications in medical journals exploring these and other issues related to the current status, potential, and future of gamification for health promotion.
Continue reading What’s Up #26: Gamification for Health Promotion

What’s up in Gamification #25: Marketing

This week’s selection: the benefits and pitfalls of gamification in marketing; how to optimize customer retention through gamification; brand activation through gamified experiences; gamification in the context of content marketing; 5 mobile solutions for marketing, and 4 gamification strategies for business. Continue reading What’s up in Gamification #25: Marketing

What’s Up #24: The Latest From Our Favorite Gamification Gurus

They came to gamification with a love of games and a fascination with their power to motivate and inspire, to instill passion, perseverance, and a sense of community. Gamification evangelists, theorists and practitioners Jane McGonigal, Yu-Kai Chou and Andrzej Marczewski have put their expert knowledge of game design and mechanics in the service of this new “discipline” driven by the ambition to harness the huge potential of games for good. What have they been up to lately? Continue reading What’s Up #24: The Latest From Our Favorite Gamification Gurus

What’s Up in Gamification #23: Pokémon Go Go Go or Pokémon Gone?

December has been a big – if not altogether positive – month for Pokémon GO in the media, with two major business partnerships launched in the US; a much awaited – and all the more disappointing – update; the official launch in India; publication of research findings pointing to overstated health benefits; and finally, the announcement by Google that it was the top most popular search term of 2016. Continue reading What’s Up in Gamification #23: Pokémon Go Go Go or Pokémon Gone?

What’s Up in Gamification #22

This week’s diverse sample of news and articles reflects the variety of useful applications of gamification itself. Topics range from cybersecurity training and retirement saving, through event and lifestyle gamification, to the basic mechanics driving gamification in the workplace. Continue reading What’s Up in Gamification #22

What’s up in Gamification #21 – Focus on Tourism

Long considered “the ugly duckling of travel”, in 2015, the tours and activity industry represented a EUR 37 billion market in Europe alone, tripling the total market size of car rental and reaching almost half the total market for hotel reservations. How is gamification keeping up with this trend? Continue reading What’s up in Gamification #21 – Focus on Tourism

What’s up in gamification #20 – focus on digital marketing

“Gamification is the future of digital marketing” and “the future is now”, to use two of the highlighted titles this week. If you still need convincing, check out this selection of 2016 articles on the impact and uses of gamification in digital marketing, as well as an oldie-but-goodie Top 10 List from our favorite gamification guru, Yu-Kai Chou! We owe our quote of the week to Craig Munitz, CBR Marketing Solutions: Continue reading What’s up in gamification #20 – focus on digital marketing

What’s Up in Gamification #19: Employee Engagement

Non Fun Fact of the week: 65% of employees feel they don’t get enough recognition. This is immediately related to the universally deplored lack of engagement in the workplace and one area where performance gamification can be instrumental. Yet, asks Causecast founder Ryan Scott,  do we even know what employee engagement is? Continue reading What’s Up in Gamification #19: Employee Engagement

What’s Up in Gamification #18: The Insurance Industry

As “one of the last big offline industries” and possibly one of the most customer-UNfriendly ones,  the insurance industry can now only go the way of rapid customer-centric digitization. And gamification can be instrumental in this process. Continue reading What’s Up in Gamification #18: The Insurance Industry