Why Player Types Matter in Gamification

Tell me how you behave in a dungeon and I’ll tell you who you are. I’ll tell you what you like. And also how you want to be rewarded.
We all belong to categories: man or woman, tall or short, blond or dark-haired… And when it comes to games, we also follow some patterns.
During a gamification process, knowing your target audience and how they behave will allow you to understand what they expect. Continue reading Why Player Types Matter in Gamification

Character sheet: Richard Bartle, the Dungeon Master

Richard Bartle is the father of online role-playing games (RPG). A story that began with the creation of the MUD series. He was also the first to categorize the different types of MMO players, a theory that should be at the base of any reflection about gamification.

Continue reading Character sheet: Richard Bartle, the Dungeon Master