“Health is wealth” is a piece of popular wisdom familiar in many parts of the world and now “there is an app for that”, too. The famous trademarked slogan is all the more relevant since the app happens to be designed for an Apple wearable device. Emirates NBD used a gamified platform to increase its deposits while encouraging users to keep in good physical and financial shape. Continue reading Innovative Digital Marketing: Gamified Banking Application Turns Health into Wealth