Gamification can bring huge benefits to corporate onboarding and ongoing training by boosting motivation and engagement, making the process more enjoyable, and building employee commitment to organizational goals. Continue reading What’s Up in Gamification #27: Corporate eLearning
How are game design elements being applied in healthcare to motivate take-up and sustain adherence to treatment programs? What are the most popular and effective gamification features and behaviour change techniques employed?
The latest What’s Up from megamification.com brings you a selection of recent publications in medical journals exploring these and other issues related to the current status, potential, and future of gamification for health promotion. Continue reading What’s Up #26: Gamification for Health Promotion
This week’s selection: the benefits and pitfalls of gamification in marketing; how to optimize customer retention through gamification; brand activation through gamified experiences; gamification in the context of content marketing; 5 mobile solutions for marketing, and 4 gamification strategies for business. Continue reading What’s up in Gamification #25: Marketing
Are you a startup online entrepreneur or mobile app developer? A student or professional in education, marketing, web design or HR? If yes, gamification is either already a highlighted skill on your resume or tops your “to-learn list”. Here are two excellent opportunities to get introduced to the theoretical framework, best practices, benefits and challenges associated with gamification by two of its most prominent pioneers – Kevin Werbach and Yu-Kai Chou.
They came to gamification with a love of games and a fascination with their power to motivate and inspire, to instill passion, perseverance, and a sense of community. Gamification evangelists, theorists and practitioners Jane McGonigal, Yu-Kai Chou and Andrzej Marczewski have put their expert knowledge of game design and mechanics in the service of this new “discipline” driven by the ambition to harness the huge potential of games for good. What have they been up to lately? Continue reading What’s Up #24: The Latest From Our Favorite Gamification Gurus
“Health is wealth” is a piece of popular wisdom familiar in many parts of the world and now “there is an app for that”, too. The famous trademarked slogan is all the more relevant since the app happens to be designed for an Apple wearable device. Emirates NBD used a gamified platform to increase its deposits while encouraging users to keep in good physical and financial shape. Continue reading Innovative Digital Marketing: Gamified Banking Application Turns Health into Wealth
December has been a big – if not altogether positive – month for Pokémon GO in the media, with two major business partnerships launched in the US; a much awaited – and all the more disappointing – update; the official launch in India; publication of research findings pointing to overstated health benefits; and finally, the announcement by Google that it was the top most popular search term of 2016. Continue reading What’s Up in Gamification #23: Pokémon Go Go Go or Pokémon Gone?
This week’s diverse sample of news and articles reflects the variety of useful applications of gamification itself. Topics range from cybersecurity training and retirement saving, through event and lifestyle gamification, to the basic mechanics driving gamification in the workplace. Continue reading What’s Up in Gamification #22
Long considered “the ugly duckling of travel”, in 2015, the tours and activity industry represented a EUR 37 billion market in Europe alone, tripling the total market size of car rental and reaching almost half the total market for hotel reservations. How is gamification keeping up with this trend? Continue reading What’s up in Gamification #21 – Focus on Tourism
“Gamification is the future of digital marketing” and “the future is now”, to use two of the highlighted titles this week. If you still need convincing, check out this selection of 2016 articles on the impact and uses of gamification in digital marketing, as well as an oldie-but-goodie Top 10 List from our favorite gamification guru, Yu-Kai Chou! We owe our quote of the week to Craig Munitz, CBR Marketing Solutions: Continue reading What’s up in gamification #20 – focus on digital marketing