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Tag: neuromarketing

Is Gamification Really ‘Bullshit’?

Rémi Canali - 8 June 2016
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This blog is a project created by a team passionate about games, Internet, marketing, and digital culture. It was essentially conceived as a think tank platform on the concept of gamification and its practical applications in all possible fields. We therefore aim at defining the concept of gamification, presenting case studies, best and worst practices, and topical analyses. We will try to keep you up-to-date with news and developments in the field via a regular press review. We will also present the literature on gamification and related topics. We hope you’ll enjoy reading the blog and look forward to your feedback!

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