Are you a startup online entrepreneur or mobile app developer? A student or professional in education, marketing, web design or HR? If yes, gamification is either already a highlighted skill on your resume or tops your “to-learn list”. Here are two excellent opportunities to get introduced to the theoretical framework, best practices, benefits and challenges associated with gamification by two of its most prominent pioneers – Kevin Werbach and Yu-Kai Chou.
When it comes to attracting and retaining millennial employees, neither Fun nor Fear card will do – they seem neither impressed by ping-pong tables nor afraid of the job market. But two other “F”s, as in Flexibility and Feedback, have been shown by research to carry far greater weight. What other factors shape the millennial mindset and make gamification a highly promising tool to help tackle the biggest threat to employers – the alarmingly low engagement and resulting absence of loyalty? Continue reading The Millennial Mindset from a Gamification Perspective