What’s Up #26: Gamification for Health Promotion

How are game design elements being applied in healthcare to motivate take-up and sustain adherence to treatment programs? What are the most popular and effective gamification features and behaviour change techniques employed?
The latest What’s Up from megamification.com brings you a selection of recent publications in medical journals exploring these and other issues related to the current status, potential, and future of gamification for health promotion.


The highlighted quote of the week sums the biggest challenge and potential of health gamification and comes from Kurt Gross, Director of Marketing and Communications at The Hospitals of Providence, El Paso, Texas. The hospital teamed up with gamification software company OfferCraft and the El Paso Times in a promising partnership aiming to raise public awareness of liver disease.


“The hardest thing for a healthcare provider to accomplish is to motivate changes in behavior to get people to take a more active role in their own health.

That’s what this campaign is all about, and it has the potential to save lives. Liver disease is preventable, and it’s taking a disproportionate toll on people in our community. We hope to change that.


  • Serious Games and #Gamification for MentalHealth: Current Status and Promising Directions


  • Gamification for health promotion: review of behaviour change techniques in mobile apps


  • BoosterBuddy: Gamification as Compensatory Strategy for Motivational Deficits


  • Gamification and Adherence to Web-Based Mental Health Interventions


  • New Game Seeks to Save Lives



Featured image: BoosterBuddy – Island Health Magazine


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