What’s up in Gamification #21 – Focus on Tourism

Long considered “the ugly duckling of travel”, in 2015, the tours and activity industry represented a EUR 37 billion market in Europe alone, tripling the total market size of car rental and reaching almost half the total market for hotel reservations. How is gamification keeping up with this trend?


Travellers are likely to spend more on sightseeing than on shopping, souvenirs and nightlife combined (TripBarometer).

78% of millennials would rather spend money on a desirable experience or event than buying something desirable (Harris/Eventbrite)

Find these and more stats, trends and takeaways compiled by Trekksoft in the 2016 Tourism Trend Report available for free download here.

This week’s other selected links to 2016 news and articles:









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