Long considered “the ugly duckling of travel”, in 2015, the tours and activity industry represented a EUR 37 billion market in Europe alone, tripling the total market size of car rental and reaching almost half the total market for hotel reservations. How is gamification keeping up with this trend?
Travellers are likely to spend more on sightseeing than on shopping, souvenirs and nightlife combined (TripBarometer).
78% of millennials would rather spend money on a desirable experience or event than buying something desirable (Harris/Eventbrite)
Find these and more stats, trends and takeaways compiled by Trekksoft in the 2016 Tourism Trend Report available for free download here.
This week’s other selected links to 2016 news and articles:
- How Dubai and Norway are gamifying tourism with Blockchain and Loyyal;
- Ojoo is a platform for DIY location-based gamification to attract and entertain visitors to a city, museum, amusement park or other attraction;
- Throughout December 2016: a Live Action Role Play event in Abu Dhabi’s Yas Waterworld;
- November’s inaugural College of Extraordinary Experiences was a sold-out event with a promising future – find out more about the underlying Memorable Experience Design Framework;
- We stay on the theme-park topic with the Gamasutra team’s insights on some ethical, theoretical, and practical implications for game design of the HBO hit-show Westworld.
70 travel & tourism statistics to know about in 2016 https://t.co/RpBxL5DoSu via @trekksoft #tourism #trends
— Megamification (@megamification) December 6, 2016
The Memorable Experience Design Framework https://t.co/cB6lrwJX8f
Via @PaulBulencea @CollegeofEE #gamification #tourism— Megamification (@megamification) December 6, 2016
Legends of Arabia Comes To Life @YasWaterWorld https://t.co/dIn2bWcJwa via @TTW_ezine #gamification #tourism #ThemePark #cosplay
— Megamification (@megamification) December 6, 2016
What does @WestworldHBO have to teach us about game design? https://t.co/2NdxjR5vEZ via @gamasutra #GameDesign #gamedev
— Megamification (@megamification) December 6, 2016
Dubai and Norway Use #Blockchain to Redefine Tourism https://t.co/rCviWiC25d via @Cointelegraph @LoyyalCorp #tourism #gamification
— Megamification (@megamification) December 6, 2016
Ojoo: One Tool and 45 Ways to Gamify the World https://t.co/kvaEehHdZb via @Ojoo #tourism #gamification #software #app
— Megamification (@megamification) December 6, 2016
