This week’s selection: the benefits and pitfalls of gamification in marketing; how to optimize customer retention through gamification; brand activation through gamified experiences; gamification in the context of content marketing; 5 mobile solutions for marketing, and 4 gamification strategies for business.
Highlighted quote of the week comes from Shalina Chatlani on Marketing Dive:
Don’t let points become pointless
Doing gamification well is all about understanding how consumers respond to rewards and then leveraging this in relation to a product or service, something that marketers often struggle with.
- How marketers can level-up their gamification strategies
How marketers can level-up their gamification strategies https://t.co/2tJxHrbHfD via @marketingdive #marketing #gamification
— Megamification (@megamification) January 23, 2017
- Play time: Why you should add gamification to your content strategy
Play time: Why you should add #gamification to your content strategy via @actonsoftware – https://t.co/lyKLeAitsy #contentmarketing
— Megamification (@megamification) January 23, 2017
- After the Purchase: Optimizing Customer Retention Through Gamification
After the Purchase: Optimizing Customer Retention Through #Gamification https://t.co/FqSiTlb4Kj via @peeplaja #customer #loyalty
— Megamification (@megamification) January 23, 2017
- The Art of Creating Wow- Gamified Brand Actications in Action
The Art of Creating Wow- Gamified Brand Actications in Action https://t.co/ubcKpRA1PR via @SCREEMOengage #brand #marketing #gamification
— Megamification (@megamification) January 23, 2017
- 4 Gamification Strategies For Business – Can You Find Yours?
4 Gamification Strategies For Business – Can You Find Yours? via @Neosperience https://t.co/1UaDYCJ2IJ #business #marketing #gamification
— Megamification (@megamification) January 23, 2017
- 5 Mobile Solutions for Marketing, @ojooGWA
5 Mobile Solutions for Marketing via @ojoo https://t.co/UAAhSUkAhu #marketing #gamification
— Megamification (@megamification) January 23, 2017
Featured image: OJOO
