Innovative Digital Marketing: Gamified Banking Application Turns Health into Wealth

“Health is wealth” is a piece of popular wisdom familiar in many parts of the world and now “there is an app for that”, too. The famous trademarked slogan is all the more relevant since the app happens to be designed for an Apple wearable device. Emirates NBD used a gamified platform to increase its deposits while encouraging users to keep in good physical and financial shape. Continue reading Innovative Digital Marketing: Gamified Banking Application Turns Health into Wealth

What’s Up in Gamification #23: Pokémon Go Go Go or Pokémon Gone?

December has been a big – if not altogether positive – month for Pokémon GO in the media, with two major business partnerships launched in the US; a much awaited – and all the more disappointing – update; the official launch in India; publication of research findings pointing to overstated health benefits; and finally, the announcement by Google that it was the top most popular search term of 2016. Continue reading What’s Up in Gamification #23: Pokémon Go Go Go or Pokémon Gone?

Pokemon Go: A good model to follow in gamification

It’s the huge fad of the past weeks. Even though it’s a game and not a gamification process, we can find in Pokemon Go many mechanics that “gamifiers” should take inspiration from! Continue reading Pokemon Go: A good model to follow in gamification