What’s up in Gamification #25: Marketing

This week’s selection: the benefits and pitfalls of gamification in marketing; how to optimize customer retention through gamification; brand activation through gamified experiences; gamification in the context of content marketing; 5 mobile solutions for marketing, and 4 gamification strategies for business. Continue reading What’s up in Gamification #25: Marketing

What’s Up in Gamification #22

This week’s diverse sample of news and articles reflects the variety of useful applications of gamification itself. Topics range from cybersecurity training and retirement saving, through event and lifestyle gamification, to the basic mechanics driving gamification in the workplace. Continue reading What’s Up in Gamification #22

What’s up in gamification #20 – focus on digital marketing

“Gamification is the future of digital marketing” and “the future is now”, to use two of the highlighted titles this week. If you still need convincing, check out this selection of 2016 articles on the impact and uses of gamification in digital marketing, as well as an oldie-but-goodie Top 10 List from our favorite gamification guru, Yu-Kai Chou! We owe our quote of the week to Craig Munitz, CBR Marketing Solutions: Continue reading What’s up in gamification #20 – focus on digital marketing

Why Player Types Matter in Gamification

Tell me how you behave in a dungeon and I’ll tell you who you are. I’ll tell you what you like. And also how you want to be rewarded.
We all belong to categories: man or woman, tall or short, blond or dark-haired… And when it comes to games, we also follow some patterns.
During a gamification process, knowing your target audience and how they behave will allow you to understand what they expect. Continue reading Why Player Types Matter in Gamification